Direct Marketing Program

Direct marketing is a marketing system that uses a direct channel to reach consumers and deliver goods and services to consumers through intermediaries without marketing. to generate responses and / or transactions that can be measured on a location. Direct channel includes direct mail (direct mail), catalogs, long-distance marketing, interactive TV, kiosks, Web site and moving equipment.
Direct marketing benefits include saving time and introduce consumers with a variety of options, can compare both through catalogs and online, can mengorder goods for himself and others for consumers and businesses can learn about products and services without having to meet with providing special time with wiraniaga.
Marketing includes direct mail delivery bidding, notification, pengingatan, or other matters to someone in a specific address. Based on the address selective marketing through direct mail to send thousands and sometimes millions of reach, leaflets, brochures, CDs, cassettes, diskettes to consumers per year.
Catalog marketing is done by sending a catalog full of merchandise, for example, a catalog for consumers and business to the catalog that are usually dlam form of mold or sometimes in the form of a CD, video or online.
Marketing distance (Telemarketing) is the use of the phone and call centers to attract potential consumers, sell to consumers who have been there and provides services to serve the order and answer questions. Marketing long-distance companies to help increase revenue, reduce sales costs and improve customer satisfaction. Companies use call centers to receive calls from consumers and its calls to prospective customers and consumers. Marketing includes sales remote distance, the coverage distance, the distance distance and technical support and services to consumers.
Marketing can be through direct response television and kiosks. The use of television for direct response marketing with direct response advertising, home shopping channels and interactive TV and Videotext. Kiosk is a small building or structure to house the strong sales, or units of information.
Interactive marketing is a direct marketing channel that works electronically. Internet marketing and provide consumers with a greater opportunity to interact and the more individual. Media advertising on the Internet, among other banner, spot leasing, sponsorship, interstetial, skyscraper, a large rectangle, the Universal Resource Locator (URL), chat room and e-mail.