The success of a company depends on the strategies implemented, but sometimes seemed from the outside strategy from this small. Even things that are sometimes small changes can make a big accidentally. If this happens in the company, the company will be successful in sales. This incident occurred on the Wolverine, the manufacturer of shoes with the Hush Puppies brand. Classic suede shoes with the sole light of raw rubber is made in United States sales decreased sharply, to only 30,000 pairs per year and most of the shops or stalls, a simple outlet in a small town far from the crowd. Wolverine think even the company to stop production.
Suddenly, in late 1994 and early 1995 a miracle happened. In the event the opening of a branch of fashion houses, two executive Hush Puppies, Owen Baxter and Geoffrey Lewis met with a fashion designer from New York who relaxed in the discussion told them that the classic Hush Puppies sudden digandrungi the hipster in mklub and cafes in the center of the area Manhattan business. "Some shops of goods used in the Village and Soho sells shoes made us. Many of those who invade the small stores that buy everything "said Owen Baxter. "Isaac Mizrahi also wear Hush Puppies" said the fashion designer. For some of the old story, the story of Lewis Baxter and the only joke. For those not reasonable if the shoes are so behind the days suddenly become famous
Friday, October 17, 2008
STRATEGIC RESOURCES
According to Gary Hamel, the second component of a business concept is difficult in the era of strategic resources (Strategic Resources), which consists of core competency, assets and the strategic core. Strategic resources are specific and unique that can change dramatically sumberdya competition to be a source of business concept innovation.
Competence is a superior something that is owned company and is able to provide skills and a unique ability. Interstate Department Store in the beginning and would eventually see the company is essentially competency, which is selling toys. Finally, the company changed its name to Toys "R" Us. Currently the company is controlled 17% of toy retail business in the United States. The main question on the competency of this core competency is what we have? What we know about the unique, valuable for consumers and can be transferred to create new opportunities? What benefits depth that can satisfy the consumers? How do these advantages make for new ways to compete? What kind of difference can be made to the core competencies to the market in different industries? Is there a core competency that we provide comprehensive solutions to the consumer? Competence what we want to add in the concept of our business? Ebay is one of the companies that use the core competencies with 5P, namely Product, Price, Promotion, Placement and Performance
Competence is a superior something that is owned company and is able to provide skills and a unique ability. Interstate Department Store in the beginning and would eventually see the company is essentially competency, which is selling toys. Finally, the company changed its name to Toys "R" Us. Currently the company is controlled 17% of toy retail business in the United States. The main question on the competency of this core competency is what we have? What we know about the unique, valuable for consumers and can be transferred to create new opportunities? What benefits depth that can satisfy the consumers? How do these advantages make for new ways to compete? What kind of difference can be made to the core competencies to the market in different industries? Is there a core competency that we provide comprehensive solutions to the consumer? Competence what we want to add in the concept of our business? Ebay is one of the companies that use the core competencies with 5P, namely Product, Price, Promotion, Placement and Performance
Tuesday, October 14, 2008
OPERATIONAL ENVIRONMENT AND INDUSTRY NEW
Organizations must make changes to adjust to the competitive lingkungaanya. Changes bersangkut-relation with regard to create something with the other. Technology, competition, economic shocks, social changes, changes in ecology, labor and political world is a strength that stimulate change. Advanced information technology can change the way to compete, so it can improve its competitiveness to compete with the company. The existence of the Internet makes creating geographic boundaries do not mean.
In any industry, whether industrial or international domistik, whether produced goods or services, competition rules included in the competition five factors, namely the influx of new immigrants, the threat of product substitution, power buyers haggle, haggle and power suppliers and competition among competitors that (Porter, 1985). Porter style competition this should be changed with the new competition rules that need to be skeptical, the first new economy or the digital economy, which reduced the company's revolutionary market, for example, Amazon.com is only used book store, but is now selling various products. eBay auction just before the Internet, but many products now sold.
In any industry, whether industrial or international domistik, whether produced goods or services, competition rules included in the competition five factors, namely the influx of new immigrants, the threat of product substitution, power buyers haggle, haggle and power suppliers and competition among competitors that (Porter, 1985). Porter style competition this should be changed with the new competition rules that need to be skeptical, the first new economy or the digital economy, which reduced the company's revolutionary market, for example, Amazon.com is only used book store, but is now selling various products. eBay auction just before the Internet, but many products now sold.
GLOBAL THREATS
Globalization and free market are expected as the global effort to improve efficiency. Global trade to help many countries to develop more quickly. Globalization is also considered to make the developing countries gain access to knowledge that can not be obtained previously. Globalization is as if the progress that must be accepted developing countries, if they want to grow and fight poverty effectively. But for most people in developing countries, globalization does not bring the promised economic benefits (Stiglitz, 2002:6).
Globalization in practice, developing countries must pay for the welfare of the efficiency of the world's developed countries. South efficiency of the global fund for the benefit and progress of the North. Market failures or failure, market failure occurs everywhere, not only because of the conditional demands for the realization of the market that can be self-regulating is not met (because of the assumption realization of the competition-free for the formation of a pure free market is not proven empirical-realistic), but also because of the economic interests and nonekonomi that must be maintained and through efforts to distort the market significantly (Swasono, 2003:83).
Globalization in practice, developing countries must pay for the welfare of the efficiency of the world's developed countries. South efficiency of the global fund for the benefit and progress of the North. Market failures or failure, market failure occurs everywhere, not only because of the conditional demands for the realization of the market that can be self-regulating is not met (because of the assumption realization of the competition-free for the formation of a pure free market is not proven empirical-realistic), but also because of the economic interests and nonekonomi that must be maintained and through efforts to distort the market significantly (Swasono, 2003:83).
THREATS CURRENCY
Currency dollar hegemony the United States have proven our shattered economy and the Asian economy. The case is causing us to think a new currency that can rival the United States dollar. The currency is the dinar and Dirham, which has been used in the Roman and Persian era before Islam. Trade is the basis of the economy in Arabia before Islam came. Prerequisite for the transaction is the means of payment that can be trusted. Arabia and neighboring areas are under the direct authority of Persia and Rome. Unit of the money is used countries is the Dirham and the dinar. In the transaction of business Arabia in the second type of currency is also accepted. With more strong political both countries, the payment instrument is more trusted in the region that are under the influence of power. Because of that factor, the Persian nation and the nation's Roman is the only trading partner of the Arab people (Sadr, 1989).
THREATS AND BUSINESS
Two people who are very strong influence in Indonesia's economic ideology is the Bung Karno and Bung Hatta. In the book under the Flag of the Revolution is a collection of books written several Bung Karno issued in the period from 1926 to 1941. The book consists of two volumes published this first of 1959. The theme of the writings collected in two volumes of this book is very wide scope. There is talk about the problem ideological, social, political, economic, and there is also talk about the experience of Bung Karno disposal in the region. But with the title, overall, which accrued in the book that also attach photos and examples of handwriting Bung Karno, the situation revealed in a sharp struggle of independence that are faced by Indonesian nation. Of all the themes that peeled Bung Karno in the various papers, at least there are two major themes that need to be reviewed briefly here. First, the truth about colonialism, capitalism, and the struggle of Indonesian independence. And second, about nationalism, Islamisme, and Marxism.
The best practical equipment products
The best practical equipment products in 2008 is the iPhone mobile phone production yangmerupakan Apple Inc.. The camera has a function, multimedia player, SMS, Voiscemail visual and can be connected to the Internet, for example, to send email, web browsing, and others. With the user interface is a multi-touch screen with virtual keyboard and buttons. iPhone began shipping the first generation on 29 June in the U.S. with a price of U.S. $ 499 for the 4 GB model and 599 for 8 GB. The next generation, which adds features and 3G A-GPS launched in various countries on 11 July 2008. iPhone change the way we think about how the media moving equipment we can use, we see and we feel.
The camera has mounted 2.0 megapixel resolution, but can not record video. In addition, this phone also has software that can mengunggah image. As the fifth generation iPod, iPhone can play video, so users can watch television or movies. IPhone operating system is a lightweight version of Mac OS X without the various components that are not needed. This operating system takes up space as much as 700 MB.
The camera has mounted 2.0 megapixel resolution, but can not record video. In addition, this phone also has software that can mengunggah image. As the fifth generation iPod, iPhone can play video, so users can watch television or movies. IPhone operating system is a lightweight version of Mac OS X without the various components that are not needed. This operating system takes up space as much as 700 MB.
Capital payment in advance
In addition to opening the business with no cash payment in the back, you can also open a business with the payment in advance. Combined with the start of business on the back of payment and payment in advance is the most ideal. Building or office, ads, brochures can be obtained by payment in the background, while customers using our payment in advance. The form of business courses, vocational education institutions and even education tinggipun can be done with the strategy of payment in advance.
Indonesia
Indonesia
Public Realations
Companies use the method public relations (public realations) to convey messages and toss attitude, image and the correct opinion. Public relations (public relations) is one of the campaign / communication important. During this, no more than public relations campaign tools / communications least used, but these tools have the potential to build awareness and frequency in the market, to strengthen the position of the product again, and to maintain the product. Public relations (humasa) often is with publicity. Actually, the publicity is only a part of public relations. Publicity activities of the company, which is designed to trigger the attention of the media through articles, editorial and news that are expected to help maintain awareness, perspective and image of the community thought to be the company remains positive. Publicity can be used to benefit a single, mislanya launch new products or reduce the negative opinion that happens. Publicity can also be used for the double benefit, for example, improving some aspects of the activities of the company.
Many companies use marketing public relations (marketing realations public) to make the campaign a company or product and create the image of the company and products. Public relations has marketing roles, including:
Help in launching new products, for example, launched a new product Pantene Hair Fall Control to answer the needs of consumers to reduce hair fall because of a broken claimed up to 98% with regular usage for two months. Share knowledge about the Pantene hair fall to press the case for women in Indonesia experienced a fall because of broken hair.
Assist in the placement position to make back the product is mature, such as the PT. UNILEVER after the ketchup maker Cap Bango in 2001, Unilever perform repositioning sauce Cap Bango do with cooking competitions involving mothers household for Jakarta and West Java. And then resumed activities cart Sate Bango food traders who look at the road side and the Festival Hawker Bango included in the television as previously be by Bondan Winarno, Indonesia's culinary experts. Finally Cap Bango soy sauce into a position of market share ranking of the two.
Building interest in a product category, for example, invites Maspion to buy products made in Indonesia.
Affect the specific target groups, such as the Extra Joss sponsored Qurban 2 billion and then go along with 600 traders asongan Jabotabek-se, so get a good image of Islam. Extra Joss currently ranks first for the alternative energy drink category.
Defending products that experienced problems in the community, such as Lion Air is intended to name after the accident in Solo, but Lion Air is able to attract sympathy with the return in cooperation with Metro TV in the disaster in Aceh to help with a seat free for a number of departing passengers to Aceh and provide special aircraft to carry aid to Aceh goods for free.
Building the image of companies that support the products, for example, a family Sosrojoyo holding the noble values that believed, that is good, not dangerous to human health and does not damage the environment. Finally Soetjipto Sosrojoyo get Life Time Achievement Award in Marketing, can strengthen its brand of tea Sosro the brand is currently ranked first in the packaged tea category.
Method of public relations and publicity, which is the main publication, important activities, sponsor events, news, events, community service activities, the media the identity of the company, employee relations, product placement on television programs or movies and information services and Internet phone.
Many companies use marketing public relations (marketing realations public) to make the campaign a company or product and create the image of the company and products. Public relations has marketing roles, including:
Help in launching new products, for example, launched a new product Pantene Hair Fall Control to answer the needs of consumers to reduce hair fall because of a broken claimed up to 98% with regular usage for two months. Share knowledge about the Pantene hair fall to press the case for women in Indonesia experienced a fall because of broken hair.
Assist in the placement position to make back the product is mature, such as the PT. UNILEVER after the ketchup maker Cap Bango in 2001, Unilever perform repositioning sauce Cap Bango do with cooking competitions involving mothers household for Jakarta and West Java. And then resumed activities cart Sate Bango food traders who look at the road side and the Festival Hawker Bango included in the television as previously be by Bondan Winarno, Indonesia's culinary experts. Finally Cap Bango soy sauce into a position of market share ranking of the two.
Building interest in a product category, for example, invites Maspion to buy products made in Indonesia.
Affect the specific target groups, such as the Extra Joss sponsored Qurban 2 billion and then go along with 600 traders asongan Jabotabek-se, so get a good image of Islam. Extra Joss currently ranks first for the alternative energy drink category.
Defending products that experienced problems in the community, such as Lion Air is intended to name after the accident in Solo, but Lion Air is able to attract sympathy with the return in cooperation with Metro TV in the disaster in Aceh to help with a seat free for a number of departing passengers to Aceh and provide special aircraft to carry aid to Aceh goods for free.
Building the image of companies that support the products, for example, a family Sosrojoyo holding the noble values that believed, that is good, not dangerous to human health and does not damage the environment. Finally Soetjipto Sosrojoyo get Life Time Achievement Award in Marketing, can strengthen its brand of tea Sosro the brand is currently ranked first in the packaged tea category.
Method of public relations and publicity, which is the main publication, important activities, sponsor events, news, events, community service activities, the media the identity of the company, employee relations, product placement on television programs or movies and information services and Internet phone.
Blue Ocean Strategy
Strategies to compete in the competition is very tight can cause "sea of blood" for companies that compete or are put-off. This strategy disebur as Bloody or Red Ocean Strategy. W. Chan Kim and Renee Mauborgne said that the Red Ocean Strategy is no longer effective to create growth and profits in the future. They are proposing a new strategy called the Blue Ocean Strategy. Differences between the Red Ocean Strategy and Blue Ocean Strategy, among others, on to the market, competition, demand, values and strategy.
Red Ocean Strategy considers that to compete it is to compete in the market space that, while the Blue Ocean Strategy, considers that compete is to create market space that is not their. The market is very broad bagaiakan "blue ocean". Because the market is very broad, companies can choose the market as the heart. Red Ocean Strategy to use the concept can grow and benefit with the defeat competitors in the competition. Blue Ocean Strategy
Red Ocean Strategy considers that to compete it is to compete in the market space that, while the Blue Ocean Strategy, considers that compete is to create market space that is not their. The market is very broad bagaiakan "blue ocean". Because the market is very broad, companies can choose the market as the heart. Red Ocean Strategy to use the concept can grow and benefit with the defeat competitors in the competition. Blue Ocean Strategy
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