Wednesday, January 7, 2009

Learning from the newspaper seller

Motorcycle devotion of hard work always accompany the newspaper seller, and stopped in front of my home. "Klek" sound of standard bicycle motornya while Pak newspaper seller in the newspaper and then take our message as the newspaper added bonus. My family is always given to the newspaper, a message can be two, as many ads in stores that are berpromosi or companies that advertise on television. That surprises the first newspaper seller to my family. This is done, because my wife gave more than twice the price of a subscription so that it remains vibrant sell newspapers. He always delivers the newspaper to my home by placing a table in the front seat or in the future, the seller does not like other newspapers, and usually thrown korannya sometimes jump on the floor. It surprises me sometimes menyongsongnya to menghargainya, because he has been sacrificing a little time to submit to the newspaper.

Extraordinary service that is one strategy to create a newspaper seller seller newspapers be to provide customers with more time to its customers, about half a minute each customer, the time from when a motorcycle menstandarkan, then take the newspaper to run the customer's house to put on the table seats or customers. Customers are loyal newspaper seller was about 200 customers, so that adds time to provide about 1.5 hours per day than other newspaper seller. He was willing to work longer than competitors. This shows that the performance exceeded the tolerance zone customers and add value to the customers. Newspaper vendors are not only satisfy customers, but sometimes acted beyond customer satisfaction with surprising and fun customers. Surprise the newspaper seller to me is when a public holiday, suddenly came to my home simply provide the only newspaper that day, when I do not have newspaper subscriptions. With the sweet smile he greets and said "This korannya Pak." Salamnya my responsibility and I accept korannya while I say "Thank you Sir." Although this is small, but this is to make a large difference. We have learned from the newspaper seller in serving customers that change the customer simply be satisfied customers who have total satisfaction. Diriwayatkan from Abu Dzarr ra, he said: Saw the Prophet had said: Do not underestimate the good bit, although sikapmu with the sweet face of your brother.

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