Value Retailing

As one of the speakers in the 2005 Annual Retail Indonesian Networking Conference at the Grand Hyatt Hotel Ballroom recently to catch my aura of optimism retailers faces this country. Truly amazing. How do I not, this aura radiated exactly when the condition of the dollar does not benefit the national retail industry. Not if you consider the price of fuel melangitnya which, of course, beat-socket joints retail industry, especially the declining consumer purchasing power.

The decreasing purchasing power is the need to make retailers more clever read-berpandai desire and behavior of consumers in addition to other retailers anticipate the move. We know, of late more and more retailers implement a low cost strategy with the main form of a bid to provide the cheap price to consumers, retailers category that is often referred to as value retailers. With the strength of the assets, this category is the retailers compete challenging cheaper price.

Options faced in this war is serving a price or make a sharp diversification. Price war that ultimately benefit consumers, but does not want other retailers in general. Serve value retailers in the price war is not a simple matter. Without a fundamental change in the infrastructure that ensures excellence in supply chain and distribution, the plunge in the price war like kamikaze. A more flexible is the value proposition to consumers and provide a better experience in consumer spending as a justification why the price more expensive.

In the retail, entry point for the delivery of value to the customer include the identity of which is determined by the ability of retailers to provide a competitive differential advantage. Thus, the identity must be supported by the aesthetics, both visual and environmental conditions. Aesthetics does not leave a tip for the emotional experience of shopping is impressive.
The functional value is felt through the quality of customer service, support, technology, and interest rates. This is related to the fact that the retail world can not be separated from the lifestyle.

Customer Value
Speaking in a broader context, not only limited in the field of retail, customer value can be described as the preference of customers who felt the product characteristics, performance, and which meet what customers want.
In connection with the customer value, made in the implementation Value Chain Analysis to help companies identify potential sources and the competitive capability. Like running the race start is its customer needs, and the finish line is customer delight. To change the orientation of the product-focused to be customer-focused companies must meet the following three stages: the customer; deliver significant value and competitive; and create a culture of customer-centric.
To be able to provide competitive advantages, is not enough value in the functional but also emotional. So, what makes customers satisfied? To be first reviewed what the company expected to customers, the responsibility, quality, value and innovation of products and services, the overall quality of service / support, and serving the appropriate time.

What role in the life of customer loyalty? Most customers have a strong desire to build loyalty. They will return again and again if treated well and feel comfortable. Loyalty with customers want to reduce this risk by returning to the company because they believe they know what they will get.

To maintain and enhance customer value the key lies in the communication. Marketing campaign it is important to maintain the customer (customer Retention) and push up sales. Options are made based on customer perception of them. The stronger the customer, will be easier to influence their perception effectively.

Cantilever main achievement of value delivery is the prime man in the organization. Main principles in the delivery is to provide value added value at each stage in the flow of value in accordance with the promised value proposition and collect information and data for continuous improvement (continuous improvement) of the process. Expectations of the value delivery was reflected in the financial profit, profit growth, financial ratio, cash flow, and the ability meraup capital. In the future will be reflected in market position, potential growth, continuous improvement, and knowledge management.